Three people, on both sides of the deal.

A serial entrepreneur and investor working at the intersection of film, IP management and digital entertainment. As a former partner at iQIYI — China’s leading streaming platform, with more than 100 million paying subscribers — he built his expertise in content distribution, audience engagement and scaled IP monetization.

A graduate of the Beijing Film Academy (Master’s degree), Jerry works across both sides of the business: he is the majority shareholder of a major merchandise licensing management firm and of a film distribution company. That combination of creative instinct and commercial strategy is what lets us turn an artistic vision into a working market.

A cross-border investor managing several private equity funds across Mainland China and Hong Kong, with deep experience in cross-border M&A and post-merger integration. He co-founded a popular edutainment mobile game built around waste classification — work that reflects his focus on IP with both engagement and social value.

Grant has spoken on “Edutainment” at the Annie Awards, the animation industry’s highest honour, where he shared his views on IP monetization, audience building and cross-cultural content strategy.

As the founder of X11, Zhang Lei is one of the leading figures in China’s trendy toy (art toy) industry. He built X11 into a brand recognised worldwide for immersive retail experiences and cultural IP commercialization.

Under his leadership, X11 created the super-sized specialty retail format: more than 2,000 SKUs across 20+ categories, in stores designed to be shared — including its 2,000 sqm Shanghai flagship, which drew 50,000 visitors on opening day. He works at the meeting point of retail, art and community, and has built partnerships with global IP including Pokémon and Crayon Shin-chan, alongside independent designers.

A frequent speaker at industry summits such as the HI FUNNY World animation week, Zhang Lei argues for cross-border collaboration and new models of IP monetization. His work on merging offline retail with digital fandom has made him a central figure in shaping the trendy toy and pop culture ecosystem across Greater China.