Projects
What we have built, and where.
Every IP below is listed with the territory we hold, the categories we license and the channels we place it in. Where a result cannot be sourced, the field says In market.
Greater China and Southeast Asia, excluding Japan and South Korea
In market
From signed deal to shop floor.
Launches across the KKV and X11 store networks in mainland China. Store networks belong to our shareholders — the point is that a licence here has somewhere to go.
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Pingu · Naked-eye 3D LED screen -
Crayon Shin-chan · Street-level takeover at KKV -
Pingu · In-mall pop-up store -
Garfield · Themed interior and fixtures -
Line Puppy · Mall atrium activation -
Garfield · Freestanding black-box shop at KKV -
Crayon Shin-chan · Full-height glass facade -
Pingu · Timber-clad pop-up facade -
Siam Lip · Character-led in-store display -
Pingu · Poster corridor and seating -
Line Puppy · Key visual -
Pingu · Plush range
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Flow 猫猫的奇幻漂流
Latvia · France · Belgium · CG animated feature — dialogue-free · 2024
Rights holder: Dream Well Studio (Latvia), Sacrebleu Productions (France) and Take Five (Belgium); directed by Gints Zilbalodis
Highlight
Winner of Best Animated Feature at the 97th Academy Awards, plus the Golden Globe, Annie Award and European Film Award. Dialogue-free, made in Blender on a budget of about EUR 3.5 million over five and a half years.
- Deal
- Exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Pingu 企鹅家族
Switzerland · Stop-motion clay animation · 1986
Rights holder: Created by Otmar Gutmann; now held by Mattel
Highlight
157 episodes across six series since 1986, broadcast in more than 155 territories. No human language at all — the cast speaks 'Penguinese', which is a large part of why it travels.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Godzilla vs. Kong 哥斯拉大战金刚
United States · Japan · Feature film — Legendary MonsterVerse · 2021
Rights holder: Legendary Pictures; the character Godzilla is owned and created by Toho Co., Ltd.
Highlight
The 2021 MonsterVerse crossover that grossed over US$470 million worldwide — the title that put Godzilla and King Kong in one film for the first time.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Garfield 加菲猫
United States · Comic strip → animated series · 1978
Rights holder: Jim Davis / Paws, Inc.; now Paramount Global
Highlight
Guinness World Record holder for the most widely syndicated comic strip — 2,570-plus newspapers worldwide, in 42 languages; its animated series has won four Emmy Awards.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Crayon Shin-chan 蜡笔小新
Japan · Manga → TV anime · 1990
Rights holder: Yoshito Usui (original); Futabasha · TV Asahi
Highlight
Manga since 1990 with over 148 million copies across the original and successor series; the TV anime has run on TV Asahi since 1992 — 1,200-plus episodes, broadcast in 45 countries in 30 languages.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Illustration Characters 插画小人
Japan · Illustration / character design · 2012
Rights holder: Takashi Mifune (三船隆), independent Japanese illustrator — all works created solely by him
Highlight
Known in Japan as irasutoya — a free illustration library founded in 2012 by a single illustrator, Takashi Mifune. Tens of thousands of works across 239 categories; a fixture of Japanese public visual culture, from government offices to news media.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Line Puppy 线条小狗
South Korea · Illustration / sticker IP · —
Rights holder: moonlab_studio; licensed operator in Mainland China: Xiamen Qizhongji Culture Media
Highlight
Born in 2022 from moonlab_studio's minimal line drawings — a Maltese and a golden retriever. Over 4 billion WeChat sticker sends, exhibitions in Nanjing, Shanghai and Beijing, and collaborations with Luckin, Keep and Honor of Kings.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Siam Lip 暹罗厘普
China · Comic strip / sticker IP · 2022
Rights holder: Created by the eponymous blogger; rights partner: Qizhongji
Highlight
Born in September 2022 — the 'four animals and one vegetable' cast that Chinese media framed as the country's answer to Chiikawa. Over 130 million sticker sends and collaborations with Identity V, 1999 and Yitian.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Nai Long 奶龙
China · 3D animated shorts and series · 2020
Rights holder: Shenzhen Seventh Impression Culture Media
Highlight
A yellow alien baby dragon created in 2019 by 'Daddy Long' Xie Cheng'en. Over 2,000 licensed SKUs and 200-plus partners including McDonald's, BYD and MINISO; 50 billion cumulative video views across Chinese platforms.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Boonie Bears 熊出没
China · 3D animated series and theatrical films · 2012
Rights holder: Fantawild (华强方特)
Highlight
On air since 2012 and a theatrical film every Spring Festival since 2014 — over RMB 7.7 billion cumulative box office, China's top-grossing animated film series, with 200 billion online views.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
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Mofy 棉花小兔
Italy · Japan · Stop-motion — the first series made entirely of cotton · 2013
Rights holder: Misseri Studio (Florence) with Sony Creative Products, RAI Fiction and ZDF
Highlight
The world's first stop-motion series made entirely of cotton, based on picture books by Aki Kondo — creator of Rilakkuma. Co-produced by Sony Creative Products, Misseri Studio, RAI Fiction and ZDF; aired on NHK, Rai, KiKA and Milkshake!.
- Deal
- Non-exclusive
- Territory
- Greater China and Southeast Asia, excluding Japan and South Korea
- Categories
- All toy categories — plush, blind boxes, figures and more
- Channels
- All channels (China): X11 stores, online retail, pop-up, wholesale
- Status
- In market
Territory shown as Greater China · Southeast Asia (excl. JP/KR). IP origin is not territory — our partners come from around the world.